Have you seen the Advil Congestion Relief commercial yet?
Woman is in bed with a terrible cold. Man with a t-shirt that reads MUCUS sits down on the bed.
|00:01:02||It’s your fault.|
|00:01:04||Naturally, blame the mucus.|
|00:01:06||Well, I can’t breathe.|
|00:01:07||Did you try blowing your nose? of course.|
|00:01:09||[ Both ] AND NOTHING CAME OUT.|
|00:01:11||Instead of blaming me, try new advil congestion relief.|
Can anyone explain why that makes me laugh so much? Yeh, I know, bodily function infantile behavior. So? C’mon, admit that you think it is funny too. I mean, can you imagine the creative team sitting in a conference room late at night before the client pitch? They’re all hopped up on caffeine and sugar and they have rejected at least a dozen ideas. Then someone stands up and shouts:
How ’bout we dress someone in a MUCUS t-shirt and use the line “naturally, blame the mucus”
Brilliance in advertising? Maybe not, but it certainly sticks.