Video on Instagram… Vinekiller?

video for instagram

Well, well, well. Bless their little monopolistic hearts, facebook has just blown up Vine with video for instagram. And as much as I want to say it sucks… I can’t.

Quick run-through:

  • iOS and Android – Good move but I personally don’t care. But it is huge.
  • 15 seconds vs 6 – Don’t care that much, this is like bar mitzvah videos to me, sometimes less is more. Brands will love it. Little 15 second spots all over town… great opp.
  • Editing – This is big. Not sure why it is not in their bullet screen above; this is a big feature. The Vine purists will say that capturing it in one take is the artform – it keeps it fresh, it keeps it real. I get that, but really? Bullshit, everyone likes to edit.
  • 13 custom filters – Yum and they had to do it. And filters by frame can be beautiful, or really tacky depending whose hands they are in like anything else. I admit I love filters but as an artist I am in that crowd that wears the #nofilter hashtag proudly whenever I can. Because, you know, ‘I went to art school, yo.” (and yes, I am way to old too say ‘yo’)
  • Cover frame – lovely, I like that I can pick the frame for the feed. And brands… this is huge for you.
  • Cinema – OMG, I actually can’t say anything bad about stabilization. (Seriously, who doesn’t aspire to stability? What? That is not what it means?) There is no need to take a Dramamine when watching these vids, they are crisp and beautiful (with only a moderate amount of drinking while shooting, I am assuming).

I am still a huge fan of looping and think it is what makes Vine so cool when used correctly, so I am not sure not including it was wise. But I am not sure if Vine will survive this. On the other hand, Vine is the new frontier and the younguns’ are getting sick of the facebook clutter.

What are your thoughts?

2 Comments

Filed under carry a camera, communities, current events, design, facebook, home video, photography, product reviews, technology

2 responses to “Video on Instagram… Vinekiller?

  1. jessicawgottlieb

    I’m embedding vine these days, as a site owner I cannot say enough how important it is to have autoplay with muting.

    That has me embracing vine. Also the filters… great, just what the emo kids need.

    • Muting and JG in the same place… no way! Just kidding, yes muting is a key. As for filters… the world is filled with lame eye candy. The cream will always rise to the top with effects. As for emo kids, I think plenty of prepsters are using them too. Universal filtering? Let’s start an industry term!

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